Citing media services as its strongest area of growth, WPP Group this morning reported a 14.3% increase in revenues to $6.2 billion for the … Read the whole story
NBC's Olympic rating success hasn't meant big success for a wide range of Olympic advertisers in terms of TV commercial recall. Only Coca-Cola, McDonald's … Read the whole story
Heading into the national conventions, Democratic presidential candidate Barack Obama had an overall unique Internet audience that continues to be twice as large as … Read the whole story
When is a product placement not a product placement? When it is more like a commercial. For an "Entertainment Tonight" episode, a vignette of … Read the whole story
Politicians may debate what constitutes a recession, but there's no question that the slowdown is hitting both consumers and advertisers in their pocketbooks. That's … Read the whole story
NBC's Beijing Olympics still dominates the prime-time scorecard--although hitting its next-to-lowest viewing levels on Wednesday, the 13th day of the sporting event. Read the whole story
Approximately 90% of people who see advertising in health care venues can recall an ad delivered by those media, including both health care workers, … Read the whole story
One of the nation's largest retailers is partnering with the Magazine Publishers of America to test an innovative newsstand promotion. Meijer will offer consumers … Read the whole story