January 25, 2023
Thursday, September 18, 2008
News Corp. chief Rupert Murdoch indicated Wednesday that he's from the invest-and-wait school--rather than pull-back-and-hope--when it comes to riding out an economic downturn. Citing … Read the whole story
Major TV network executives say advertising at their respective local TV stations remains a tough business--but one executive said a silver lining comes with … Read the whole story
Market woes hit the industry--again. Newspapers took another round of blows this week with tandem announcements of more job cuts at McClatchy, an employee … Read the whole story
ESPN--the only network currently subscribing to Nielsen's new out-of-home ratings--said Wednesday that "Monday Night Football" on Sept. 8 saw viewership jump some 10%, when … Read the whole story
Video games could be the next frontier in political advertising, according to new data from a Pew Internet & American Life Project study. The … Read the whole story
For years, Scripps executives said they had an aversion to acquired programming, citing the benefits that come with producing and owning what they air. … Read the whole story
Pressing onward into its fall marketing season, CBS will feature a promotion on dry cleaners' "green" hangers for some of its shows. Starting this … Read the whole story
The trend toward mobile-only phone consumers is growing, according to a new Nielsen Company study--partly due to a weakening economy. Currently, 20 million households--about … Read the whole story
