In the first half of the year, cable networks and syndicated TV advertising were the two media bright spots in a period that saw … Read the whole story
Leading up to Media magazine's September 22nd Creative Media Awards in New York, MediaDailyNews will publish the synopses of the three finalists in various … Read the whole story
GM was the first advertiser to commit as a sponsor of Discovery's new Planet Green network, according to an interview of Discovery VP of … Read the whole story
The CEO of MediaBank, which provides systems allowing buyers and sellers to conduct automated transactions, said Thursday the company has the technology in place … Read the whole story
Nielsen formally launched its new division for measuring out-of-home video with the unveiling yesterday of Nielsen On Location Media. On Location's measurements will essentially … Read the whole story
After a good opening night for its dramas on Tuesday, Fox tripped up on Wednesday with its two comedies, both losing 20% of its … Read the whole story
Experiential marketing is increasingly popular with magazine publishers seeking to make their titles into multi-platform brands. The latest initiative comes from Everyday with Rachael … Read the whole story