MediaDailyNews
Friday, September 19, 2008
  • Nielsen: Ad Spend Down Slightly, TV Bright Spot

    In the first half of the year, cable networks and syndicated TV advertising were the two media bright spots in a period that saw … Read the whole story

  • Creative Media Awards Finalists: Communications Channel Plan

    Leading up to Media magazine's September 22nd Creative Media Awards in New York, MediaDailyNews will publish the synopses of the three finalists in various … Read the whole story

  • Brandtique: GM's Saturn, 'Runway'

    GM was the first advertiser to commit as a sponsor of Discovery's new Planet Green network, according to an interview of Discovery VP of … Read the whole story

  • MediaBank Readies Interactive TV Buys

    The CEO of MediaBank, which provides systems allowing buyers and sellers to conduct automated transactions, said Thursday the company has the technology in place … Read the whole story

  • On Location: Nielsen Debuts Out-of-Home Service

    Nielsen formally launched its new division for measuring out-of-home video with the unveiling yesterday of Nielsen On Location Media. On Location's measurements will essentially … Read the whole story

  • Fox Seesaw: Dramas Up, Comedies Down

    After a good opening night for its dramas on Tuesday, Fox tripped up on Wednesday with its two comedies, both losing 20% of its … Read the whole story

  • Mag Bag: 'Rachael Ray' Cooks Up Success Promo

    Experiential marketing is increasingly popular with magazine publishers seeking to make their titles into multi-platform brands. The latest initiative comes from Everyday with Rachael … Read the whole story