MediaDailyNews
Monday, December 22, 2008
  • Networks Brace For Tepid Scatter Market
    by Wayne Friedman

    The current TV advertising market remains weak, with TV program pricing suffering. But the worst may be yet to come, especially in the second … Read the whole story

  • Lifetime Gives Cash Back To Advertisers For 'Project Runway'
    by David Goetzl

    Whether "Project Runway" will ever air on Lifetime is a question as difficult to forecast as which fashions will take off next fall. As … Read the whole story

  • Reach & Phrequency: Will Music Sooth The Savage Newspaper Marketplace?
    by Erik Sass

    Hoping to capitalize on their familiarity with the local cultural scene, the Philadelphia Daily News and The Philadelphia Inquirer are launching a site devoted … Read the whole story

  • Amidst Financial Woes, 'Seattle Times' Employees Take Unpaid Leave
    by Erik Sass

    The Seattle Times is asking approximately 500 of its non-unionized employees to take a week's unpaid leave to give the paper breathing room as … Read the whole story

  • Ghost Of Christmas Past, CBS Dominates Holiday Rerun Season
    by Wayne Friedman

    The networks were into their heavy holiday rerun mode--and that played into the hands of CBS, and its usual stronger repeat programming. Read the whole story