Tuesday, December 30, 2008
  • Internet Tops Newspapers As News Source, Still Lags TV

    The Internet is now the most popular source of news after TV, according to the Pew Research Center for the People & the Press, … Read the whole story

  • Diane Mermigas' 'On Media' Returns Jan. 5

    Diane Mermigas' 'On Media' Returns Jan. 5 Read the whole story

  • WOM: Real People Win Deals, Corporate Blogs Spin Wheels

    Word-of-mouth marketing remains one of the most effective marketing channels--provided that it's done well, according to two new studies from DEI Worldwide and Forrester … Read the whole story

  • Hyundai Buys Two Spots For Super Bowl

    NBC has moved two steps closer to its Super Bowl goal--as Hyundai Motor America has confirmed that it has bought two commercials in February's … Read the whole story

  • JWT Forecasts 2009 Trends

    The U.S. is in a recession, and global markets and consumer needs are rapidly changing. The future belongs to those who capitalize on emerging … Read the whole story

  • Holiday TV: NBC Wins With The NFL

    NBC got another win on Sunday--in the midst of the usual lower-TV-viewing holiday period--with a below-season average-rated NFL game between the Denver Broncos and … Read the whole story

  • Green vs. Green: Homeowners Worry About Costs of Eco-Makeovers

    The cost of environmentally friendly home makeovers was the top concern of 2,300 homeowners polled with intercept surveys by Better Homes and Gardens Real … Read the whole story