Emotionally bonded to your TV show? That may mean more to advertisers than just pure TV viewership. Marketing Evaluations' Q Scores says high emotional … Read the whole story
Fox's experiment--looking to increase commercial viewing by running fewer ads in the drama "Fringe"-- may be paying off. A lower percentage of ads are … Read the whole story
Meredith Corp. has created a new Women's Network that allows advertisers to reach up to 15 million unique visitors per month through Meredith's various … Read the whole story
Initiative's West Coast office has added to its executive lineup, recruiting again from news channel Current TV. Ezra Cooperstein, will be vice president and … Read the whole story
The National Hockey League says corporate sponsorship of the NHL All-Star Weekend on Jan. 24-25 in Montreal has topped $10 million. The league says … Read the whole story
Tuesday's inauguration of President Barack Obama recorded the second-best viewing of a presidential induction ever. Later that night, inauguration festivities help pull down "American … Read the whole story