MediaDailyNews
Thursday, January 22, 2009
  • Ad-On: 'Q' Score May Suggest Better TV Performance

    Emotionally bonded to your TV show? That may mean more to advertisers than just pure TV viewership. Marketing Evaluations' Q Scores says high emotional … Read the whole story

  • Fox's 'Fringe': Less Ads, Less Ad-Skipping

    Fox's experiment--looking to increase commercial viewing by running fewer ads in the drama "Fringe"-- may be paying off. A lower percentage of ads are … Read the whole story

  • Meredith Launches Online Women's Net

    Meredith Corp. has created a new Women's Network that allows advertisers to reach up to 15 million unique visitors per month through Meredith's various … Read the whole story

  • Innovation Names Cooperstein West Coast Director

    Initiative's West Coast office has added to its executive lineup, recruiting again from news channel Current TV. Ezra Cooperstein, will be vice president and … Read the whole story

  • NHL Ices $10 Million In All-Star Sponsorships

    The National Hockey League says corporate sponsorship of the NHL All-Star Weekend on Jan. 24-25 in Montreal has topped $10 million. The league says … Read the whole story

  • Obama's Inauguration Second-Highest Ratings, 'Idol' Falls

    Tuesday's inauguration of President Barack Obama recorded the second-best viewing of a presidential induction ever. Later that night, inauguration festivities help pull down "American … Read the whole story