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by Joe Mandese
In its biggest win since landing the $700 million-plus Sears Holding Corp. account more than a year ago, Havas' MPG unit has picked up … Read the whole story
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by Wayne Friedman
News Corp. has followed the conga line of media companies recently taking sharp financial quarterly losses. On the heels of an $8.4 billion writedown … Read the whole story
by Wayne Friedman
The two most-viewed Super Bowl commercials: Bud Light Lime and one from GoDaddy.com--both of which ran in the fourth quarter. Nielsen Media Research says … Read the whole story
by Erik Sass
In more bad news for newspapers, the McClatchy Company said Thursday that its total ad revenues fell 18% in 2008 compared to 2007, to … Read the whole story
COMMENTARY
by David Goetzl
The marketers of the tiny and appealing Smart car have integrated their rides into at least eight movies, from the "Da Vinci Code" to … Read the whole story
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by Joe Mandese
In a staff announcement late Thursday, News Corp.'s Dow Jones & Co. unit said it was reducing the number of journalists working for The … Read the whole story
by Wayne Friedman
Belo Corp. reported lower revenues, as poor financial results continue for TV station owners. 4Q revenues at the Dallas-based TV group fell almost 9% … Read the whole story
by Fern Siegel
To centralize entertainment news, the Tribune Company has created an online entertainment news bureau that taps the Los Angeles Times and Zap2it, a Web … Read the whole story
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by David Goetzl, Joe Mandese
Nielsen says some 5% of U.S. homes are still unprepared for the digital transition. Getting all homes prepared for the switch would seem to … Read the whole story
by David Goetzl
Through a sponsorship deal, viewers will have a chance to select the crown Miss Universe wears after she wins the event--broadcast on NBC--later this … Read the whole story
by Erik Sass
This week saw more bad news for the magazine industry, with the closing of Doubledown Media and rumors of potential magazine shutters at Conde … Read the whole story