In its biggest win since landing the $700 million-plus Sears Holding Corp. account more than a year ago, Havas' MPG unit has picked up … Read the whole story
News Corp. has followed the conga line of media companies recently taking sharp financial quarterly losses. On the heels of an $8.4 billion writedown … Read the whole story
The two most-viewed Super Bowl commercials: Bud Light Lime and one from GoDaddy.com--both of which ran in the fourth quarter. Nielsen Media Research says … Read the whole story
In more bad news for newspapers, the McClatchy Company said Thursday that its total ad revenues fell 18% in 2008 compared to 2007, to … Read the whole story
The marketers of the tiny and appealing Smart car have integrated their rides into at least eight movies, from the "Da Vinci Code" to … Read the whole story
In a staff announcement late Thursday, News Corp.'s Dow Jones & Co. unit said it was reducing the number of journalists working for The … Read the whole story
Belo Corp. reported lower revenues, as poor financial results continue for TV station owners. 4Q revenues at the Dallas-based TV group fell almost 9% … Read the whole story
To centralize entertainment news, the Tribune Company has created an online entertainment news bureau that taps the Los Angeles Times and Zap2it, a Web … Read the whole story
Nielsen says some 5% of U.S. homes are still unprepared for the digital transition. Getting all homes prepared for the switch would seem to … Read the whole story
Through a sponsorship deal, viewers will have a chance to select the crown Miss Universe wears after she wins the event--broadcast on NBC--later this … Read the whole story
This week saw more bad news for the magazine industry, with the closing of Doubledown Media and rumors of potential magazine shutters at Conde … Read the whole story