January 25, 2023
Thursday, March 5, 2009
Dave Morgan, one of the pioneers of so-called "behavioral targeting" in online media, has shifted his focus to Madison Avenue's 800-pound gorilla, television. Morgan, … Read the whole story
In a round of funding that would ordinarily be indicative of a hot Internet, or social media play, venture capital firm ABS Capital Partners … Read the whole story
NEW ORLEANS -- A task force under the aegis of the American Association of Advertising Agencies and the Interactive Advertising Bureau that examined how … Read the whole story
At least two major programmers are warming to a system that would take some of their online content and place it behind barriers. Viacom … Read the whole story
Viacom's CMT has signed three recent deals allowing it to swiftly integrate a brand into content, without the lag time required for a drama … Read the whole story
Aegis's big U.S. media agency Carat--which has experienced some recent troubling periods--has created a new senior-level marketing position for the agency. Former Yahoo executive … Read the whole story
New, stronger controls over tobacco marketing are being pushed by Congress--and that has advertisers up in arms. The "Family Smoking Prevention and Tobacco Control … Read the whole story
In the fourth quarter, Cox Radio and CC Media Holdings, the parent of Clear Channel Communications, both saw revenues tumble by double digits. Their … Read the whole story
Newspapers and magazines looking for compelling video to offer online in the next month, can get help from three stars needing no last name: … Read the whole story
Cambridge, Mass.-based telecommunications researcher Northern Sky Research projects there will be more than 32 million TV-enabled phones in the hands of consumers by 2013. Read the whole story
