TVB said Thursday that buyers have placed orders with stations using its fledgling electronic buy-and-sell system worth a cumulative $200 million. Some 20,000 orders … Read the whole story
Troubled financial institutions need to advertise more to have a chance of building consumer confidence. According to a recent study by Nielsen IAG, 55% … Read the whole story
Richard Bressler, managing director at Thomas H. Lee Partners, said Thursday that the struggling economy may be starting to stabilize. Performance is still down … Read the whole story
MTV Networks Music Group has created a new division responsible for integrating music into all types of long-form programming on MTV and VH1. Vice … Read the whole story
Tough economic times are hitting home-entertainment providers, too. Blockbuster Video said fourth-quarter fiscal revenues were $1.38 billion, compared with total revenues of $1.57 billion … Read the whole story
According to the newly released 2008 CoreBrand Brand Power Rankings, Kellogg, Bayer and Visa were up in the rankings, but PepsiCo, GE and P&G … Read the whole story
Conde Nast is preparing to lay off a number of employees from its Media Group, a high-profile division formed in 2004 that handles many … Read the whole story