Monday, March 30, 2009
  • Study Shows Mags Reap More Ad Value Per Minute

    The magazine industry, which has historically opposed time-spent-with-media metrics as fair basis for comparing the involvement consumers have with various media, is warming to ... Read the whole story

  • Local TV News Drops Revenue, Ratings

    Local television stations had significant problems in 2008 in declining advertising revenue, and one of the main revenue drivers -- local TV newscasts -- ... Read the whole story

  • NYTCO Cuts 100 Jobs, Salaries By 5%

    The NYTCO announced it was cutting 100 positions, many of them through layoffs, including 50 positions at the Boston Globe. Executives warned that another ... Read the whole story

  • John Lowell Leads Starcom Research Team

    Starcom USA is merging two units of its sprawling research operations and has tapped John Lowell, now vice president and director of research and ... Read the whole story

  • Nielsen May Close 'Brandweek', 'Hollywood Reporter' Imperiled?

    Nielsen Business Media is said to be considering folding Brandweek into either Adweek or Mediaweek, according to a source familiar with the matter. The ... Read the whole story

  • RPA: TV Remains Popular Medium, All Ages

    A report from agency RPA using Nielsen figures shows that people in eight demos -- covering the proverbial cradle to grave -- watch on ... Read the whole story

  • News: Court Young Demos On Social Net Sites

    New research says that young consumers are interested in news -- they just have to be reached on home turf. Networks should make news ... Read the whole story

  • 'Motherhood' Whacked By 'Idol'

    "Idol" beats all comers, including newcomer "In the Motherhood," which is airing in the "Ugly Betty" spot. "Private Practice" wins its time slot for ... Read the whole story

  • Garrett Pops Off NBC Experience Store

    Garrett Popcorn Shops, a 60-year Chicago institution, started selling its multiflavored delights last year in the NBC Experience Store in New York. Then, after ... Read the whole story