by Wayne Friedman
BIA Advisory Services forecasts a 15% drop, or $3 billion in TV stations ad revenues for 2009. Total local and national spot ad revenues … Read the whole story
COMMENTARY
by Beverly Weinstein
Concerns about less staff to do the same, or sometimes more work, in the wake of major lay-offs is common place across media companies. Read the whole story
by Fern Siegel
NBC's Infront aggressively promoted the future of the network, while positioning its 2009-2010 lineup, according to NBC entertainment co-chair Ben Silverman, as an attempt … Read the whole story
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by Wayne Friedman
For the first quarter 2009, all Discovery Networks eked out a 2% gain in U.S. ad sales to $244 million. The bulk of these … Read the whole story
by Erik Sass
Business-to-business media is seeing a rapid shift of advertising dollars to online platforms, according to Outsell Inc., a research consultancy serving the information industries. … Read the whole story
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by Joe Mandese
Ad spending in the major media tracked by advertising monitoring firm TNS Media Intelligence fell 4.1% in 2008 to $141.7 billion. Not surprisingly, the … Read the whole story
by Wayne Friedman
CBS is pushing its status as the top broadcast net in prime time by launching an aggressive pre-upfront ad effort -- especially on its … Read the whole story
by David Goetzl
Lyris is upgrading its Lyris HQ system to allow marketers to gauge the effectiveness of communications on Twitter. It also lets advertisers monitor various … Read the whole story
by Fern Siegel
MTV Network is launching a global art and design initiative with the help of Swatch. Dubbed Swatch MTV Playground, the cross-platform effort showcases work … Read the whole story