MediaDailyNews
Wednesday, May 27, 2009
  • CBS Outdoor: Enhance Ads Via SMS

    CBS Outdoor is launching a new service, txt2go, that offers advertisers more precise measurement of consumer response to outdoor advertising through mobile interactivity. Read the whole story

  • Media X: Show Stoppers

    It doesn't matter what any of those ego meat balloons that run the networks say. You're not getting anywhere near the 15% off last ... Read the whole story

  • Digital Expanse: Canoe Hires 2 New Tech Execs

    Canoe Ventures, the initiative looking to offer new opportunities for advertising on national cable, said it has added two executives to its engineering operations, ... Read the whole story

  • Median Age of Magazine Readers Rises

    Since 2001, 64 of 90 leading consumer magazines have seen the median age of their readers increase faster than the population at large, according ... Read the whole story

  • Slam Dunk: NBA Finals Boost Ratings

    Big name NBA talent -- and closely fought games -- have boosted TV playoff ratings to a high level. ABC says the third game ... Read the whole story

  • 'LAT' Weekly Culture Mag Closes Before It Opened

    In another sign of financial troubles and management turmoil at the Los Angeles Times, LAetcetera, --a new weekly magazine covering Los Angeles-area culture, shopping, ... Read the whole story

  • Nielsen: Only 2.7% Of TV Households 'Completely Unready' For Digital

    With a couple of weeks left before the U.S. broadcast industry shuts down its analog broadcast spectrum and converts completely to digital, Nielsen estimates ... Read the whole story

  • Summer Ratings Kickoff Underwhelms

    On Memorial Day -- the usual start of summertime viewing -- two networks barely cleared the 2 rating hurdle for the sought-after 18-49 TV ... Read the whole story

  • Skycam Signs New ESPN Deal

    ESPN has a new multiyear agreement to continue using Skycam, the camera that provides aerial views of action during sportscasts. While the "Skycam" brand ... Read the whole story