January 25, 2023
Wednesday, May 27, 2009
CBS Outdoor is launching a new service, txt2go, that offers advertisers more precise measurement of consumer response to outdoor advertising through mobile interactivity. Read the whole story
- COMMENTARY
It doesn't matter what any of those ego meat balloons that run the networks say. You're not getting anywhere near the 15% off last … Read the whole story
Canoe Ventures, the initiative looking to offer new opportunities for advertising on national cable, said it has added two executives to its engineering operations, … Read the whole story
Since 2001, 64 of 90 leading consumer magazines have seen the median age of their readers increase faster than the population at large, according … Read the whole story
Big name NBA talent -- and closely fought games -- have boosted TV playoff ratings to a high level. ABC says the third game … Read the whole story
In another sign of financial troubles and management turmoil at the Los Angeles Times, LAetcetera, --a new weekly magazine covering Los Angeles-area culture, shopping, … Read the whole story
With a couple of weeks left before the U.S. broadcast industry shuts down its analog broadcast spectrum and converts completely to digital, Nielsen estimates … Read the whole story
On Memorial Day -- the usual start of summertime viewing -- two networks barely cleared the 2 rating hurdle for the sought-after 18-49 TV … Read the whole story
ESPN has a new multiyear agreement to continue using Skycam, the camera that provides aerial views of action during sportscasts. While the "Skycam" brand … Read the whole story
