January 25, 2023
Wednesday, June 24, 2009
In its first attempt to forecast advertising growth in 2010, WPP's GroupM unit says, "the news is good," with the rate of the global … Read the whole story
TiVo, the digital video equipment maker/media researcher and Quantcast, the Internet media research firm, are partnering in a large cross-platform measuring service for TV … Read the whole story
- COMMENTARY
Are you even dimly aware that, stripped of the self-indulgent wordplay and reduced to their essence, every guest column on ad sites or in … Read the whole story
Arbitron said Tuesday that it would use its Portable People Meter technology to launch a new service tracking exposure to out-of-home video networks. The … Read the whole story
As the world gears up for a global summit on climate change set to take place in Copenhagen in December, the United Nations will … Read the whole story
Unfazed by the recession, digital out-of-home video networks have been striking deals to increase their reach. In the latest round, Indoor Direct said Tuesday … Read the whole story
TLC's highly marketed and publicized "Jon and Kate Plus 8" easily scored the cable network's best results ever for any show, ringing up a … Read the whole story
A division of the rep firm for ABC's owned-and-operated stations has a deal to take on sales duties for another digital billboard in Times … Read the whole story
