An expected weak NFL television advertising market has begun to slowly move -- but a cloud over ratings guarantees could complicate the process. The … Read the whole story
In its return to the airwaves, "Project Runway" has given a big boost to Lifetime -- grabbing 4.2 million total viewers in its season … Read the whole story
In a downturn, companies scramble to cut. But that might not be the best idea for media buyers. Clarify the difference between expense items … Read the whole story
Total radio ad revenues fell 22% in the second quarter of 2009 compared to the same period last year to about $4.2 billion, according … Read the whole story
The migration of local advertisers from traditional to digital media accelerated over the course of the 2008-2009 recession, according to a new study from … Read the whole story
H.J. Heinz Co., which saw a 3% increase in marketing outlays in its most recent quarter, expects a larger jump in the coming months … Read the whole story
Allstate is linking with a truTV series on a message placement initiative. The insurer will sponsor vignettes about avoiding auto theft during forthcoming episodes … Read the whole story