by David Goetzl
As programmers and cable operators experiment with the "TV Everywhere" concept for online video, Nielsen is preparing to measure the Internet viewing and fuse … Read the whole story
by Erik Sass
Media spending in the second quarter of 2009 declined steeply compared to the second quarter of 2006, but the same period saw an even … Read the whole story
COMMENTARY
by Jack Feuer
One of the creepier benefits of digital technology is that you can actually watch the future consume the past. Try watching the "Art & … Read the whole story
by Wayne Friedman
Starting Sept. 8, Leno's comedy bits -- intended to cheer up listeners' commuting drives -- will run with radio traffic reports in NBC's top … Read the whole story
COMMENTARY
by Beverly Weinstein
A well thought-out communication with or without a gimmick should be effective. But just a gimmick? Not so much. Read the whole story
by David Goetzl
ESPN executives believe they have the platforms to serve the under-25 sports fan. That vehicle is not ESPN Classic, a network with programming roots … Read the whole story
by Fern Siegel
Branding New York City takes savvy and state-of-the-art slickness. That job belongs to NYC & Company and their latest media push is NY400 Week, … Read the whole story
by Wayne Friedman
The Nielsen Company now says just 710,000 homes are unable -- or decline -- to take digital TV signals. Now, 99.4% of U.S. TV … Read the whole story
by David Goetzl
Lionsgate's reorientation of the TV Guide Network took another twist Tuesday with the pick-up up of a second off-net series for the channel. Read the whole story
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by Wayne Friedman
The NFL has revamped its top marketing and media positions. NFL veteran executive Mark Waller has been named the league's chief marketing officer -- … Read the whole story