Nielsen and Facebook this morning announced a multi-year deal that will enable the media and marketing research firm to tap the "consumer reach" of … Read the whole story
Although some digital platforms continue to lose ground, overall Internet advertising will grow by double-digit increases next year, according to a new study by … Read the whole story
October brought no relief for consumer magazines, with monthlies posting a 20.1% drop in ad pages compared to the same month last year, contributing … Read the whole story
A new survey from the Audit Bureau of Circulations found great interest in mobile strategies for content distribution and advertising among print publishers, which … Read the whole story
Nielsen Monday updated clients on its ongoing efforts to measure the button-pushing compliance of people in its people meter-based TV ratings system. The update, … Read the whole story
Up against one of the strongest prime-time NFL football games in years, the Emmy Awards eked out a small gain in viewers from last … Read the whole story
