A new survey on media usage from the Opinion Research Corporation confirms what newspaper publishers have long feared: Americans are abandoning print daily newspapers … Read the whole story
The first four big days of the broadcast season might tell you of something that the networks haven't seen in recent years -- very … Read the whole story
Of the many Holy Grails Madison Avenue has been pursuing over the last quarter century, interactive TV has proven to be among the most … Read the whole story
While a decline in magazine newsstand sales has hogged the spotlight, a long-term trend of possibly greater significance has gone unnoticed: over the last … Read the whole story
As networks continue to roll out new shows, Fox turned to an experiential marketing display in Manhattan on Friday, hoping to give a lift … Read the whole story
Donovan Data Systems, the dominant provider of back-office media buying systems for advertising agencies, this morning announced it has signed a new, multi-year agreement … Read the whole story
ABC continues its winning ways in the first week of the new season: New sci-fi drama "Flash Forward" did big numbers on Thursday, while … Read the whole story