Thursday, October 1, 2009
  • Will Comcast Buy NBCU?

    A media frenzy and one major denial have arisen following the story that Comcast, the biggest U.S. cable operator, is making another high-profile run … Read the whole story

  • Carat Dramatically Reduces '09 Ad Outlook, Calls For Tepid Growth Next Year

    Carat, a unit of Aegis Group, this morning issued an updated outlook for U.S. and global ad spending, asserting the marketplace decline during 2009 … Read the whole story

  • NAA: Subscriber Churn Down For Newspapers

    Amid the generally catastrophic tenor of most news about the newspaper business, one piece of good news stands out: Subscriber churn has decreased over … Read the whole story

  • Hallmark Channel: Georger Heads New Ad Sales Lineup

    Hallmark Channel has realigned its advertising sales staff, tapping longtime executive Edward Georger to lead national ad efforts for Hallmark Channel and Hallmark Movie … Read the whole story

  • Go Girl! espnW Pushes Female High-School Sports

    Never accused of being a female-targeted operation, ESPN is prepping a Web site focused on girls' high school sports -- falling under an espnW … Read the whole story

  • 'Man Shops,' Sundance Co-Brands

    Integrated marketing is becoming the new ad norm. Stella Artois will present the Sundance Channel's upcoming cross-platform "Man Shops Globe," while Ferrero Chocolates is … Read the whole story

  • Time Management: 'Leno' Delivers For NBC

    NBC is getting what it wants from "The Jay Leno Show" and those 10 p.m. viewers who use DVRs: less time-shifting. Read the whole story

  • 'Reader's Digest' Matters To True North

    Since launching last year, Frito-Lay's True North snack brand has encouraged people to find and follow their passion (or their "true north"). The brand … Read the whole story

  • ABC Grabs Majority Of Upscale Viewers

    Upscale TV viewers are still prime customers for TV marketers -- and, for the first week of the season, ABC is claiming victory, grabbing … Read the whole story

  • Gatorade Looks For Bolt From Usain

    Gatorade's top marketing executive said Wednesday that Jamaican sprinter Usain Bolt has the potential to be the next breakout star in the company's long … Read the whole story