MediaDailyNews
Friday, October 2, 2009
  • TV's Killer App? Guess What, It May Be An App
    by Joe Mandese

    Widgets, or Web-enabled downloadable applications, may finally be the technology that drives an interactive TV - and advertising - marketplace. That's the conclusion of … Read the whole story

  • GE May Merge NBCU With Comcast
    by Wayne Friedman

    General Electric is in talks to merge NBC Universal with Comcast's content assets and spin off a new company -- a much lower cost … Read the whole story

  • The State of M&A: Deals Down, Mobile Gains
    by Wayne Friedman

    There is an uptick in media mergers and acquisitions, but media deals are down sharply -- down 42% in value. Mobile and education were … Read the whole story

  • Arbitron Forms Cross-Measurement Group
    by Erik Sass

    Looking to expand its potential business opportunities, Arbitron announced the formation of a new cross-platform media measurement group -- tracking media outside its traditional … Read the whole story

  • National CineMedia Doubts Advertisers Will Pay Extra For 3-D
    by David Goetzl

    As movie releases in 3-D proliferate, opportunities for advertisers to run on-screen ads in the outsized format would seem attractive. Still, the top executive … Read the whole story

  • Mag Bag: 'BusinessWeek' Auction Heats Up
    by Erik Sass

    The BusinessWeek auction, at first a seemingly lukewarm affair, is heating up with the entry of additional contenders. The latest to throw his hat … Read the whole story

  • Rentrak Taps ADcom's Chemerow As COO
    by Joe Mandese

    Rentrak Corp., a media measurement company that has ambitious designs on the emerging digital TV marketplace, bolstered its senior management team Thursday, naming David … Read the whole story