November 20 - 23, 2024
Thursday, October 8, 2009
With some of its biggest clients backing a new coalition whose mission is to develop so-called "cross-platform" research measuring audience exposure across multiple screens … Read the whole story
In a report released Wednesday tabbed "It's Good to be a Cable Network," a Wall Street analyst offered a more auspicious forecast for how … Read the whole story
Internet video users distrust and dislike online commercials -- even if they get content for free. Traditional TV viewers are a bit more tolerant. … Read the whole story
- COMMENTARY
Things get rocky when the campaign is brought to the media agency and they start asking questions they need to answer to effectively plan … Read the whole story
Bitcents, a San Francisco start-up, has launched what it claims is the first micropayment system for online news organizations, offering a lifeline to embattled … Read the whole story
Seven-time Tour de France cycling champion Lance Armstrong has signed up to be a spokesman for Michelob Ultra. He struck a three-year deal to … Read the whole story
USA Today is hoping to cash in on the wave of interest in new iPhone applications with a travel-related service, AutoPilot, which is now … Read the whole story
Mort Zuckerman, the owner of the New York Daily News, is dropping out of the bidding for BusinessWeek along with OpenGate Capital, a private-equity … Read the whole story
As TNT readies for its 21st year offering NBA games, the network has turned to a top comedic actor for help reining in viewers. … Read the whole story
It's that time of year -- not the fall TV season, but the usual fall TV season falloff. "NCIS," both editions, is trending down. Read the whole story
