Citing continuing improvement in the overall U.S. economy, especially the rise in industrial production, Interpublic's Magna unit this morning revised its outlook for total … Read the whole story
Nexstar Broadcasting has taken the rare step of using its own airwaves to market itself to advertisers in a major business-to-business marketing campaign. The … Read the whole story
Online media may be generating all the buzz on Madison Avenue these days, but the traditional medium of consumer magazines are both more effective, … Read the whole story
The third quarter delivered little good news for the magazine business, with the Publishers Information Bureau reporting that total ad pages in consumer magazines … Read the whole story
Discovery has turned to one of its own to head sales for the coming Oprah Winfrey Network. Kathleen Kayse, a former People magazine publisher, … Read the whole story
The first week of the new season showed TV's biggest programs grabbing even more viewership from DVR playback after seven days. Some of the … Read the whole story
Bravo's "Real Housewives" franchise is heading into syndication. The series brand will run weekdays on stations starting next fall. NBC Universal Domestic Television Distribution … Read the whole story
The Tribune Co. announced Monday that it is launching a new multichannel sales service, Tribune 365, which will give advertisers access to various Tribune … Read the whole story