MediaPost Publications - MediaDailyNews 10/20/2009

Strata Strives For New One In Branding Effort, Wants To Bring 'Order' To Media 'Chaos'
by Joe Mandese
The computer systems that Madison Avenue uses to plan, buy, process and pay for media have historically been referred to as "back office" systems, … Read the whole story
'Participate': Networks Push Volunteerism In Shows, PSAs
by Wayne Friedman
In one of the bigger public service TV campaigns in recent times, more than 60 national TV programs will focus on volunteering starting this … Read the whole story
Gannett: 3Q Sinks 53%, But Analysts Hopeful For Long-Term Gain
by Wayne Friedman
Gannett's third-quarter net profit sank 53% on Monday -- but investors saw positive signs that the company was improving, and pushed its stock up … Read the whole story
Zenith: More Losses for Newspapers, Mags in 2010-2011
by Erik Sass
Among the gloomy Zenith predictions: while overall ad spending is expected to rebound somewhat in 2011, newspapers and magazines will continue to decline due … Read the whole story
Red Ink: NYT Will Cut 100 Newsroom Positions
by Erik Sass
The New York Times will cut 100 positions from its newsroom by the end of the year, equaling roughly 8% of the newsroom staff, … Read the whole story
Bad News: Magazine Ad Pages Down 19% in November
by Erik Sass
The hope for a last-quarter recovery for monthly magazines is growing fainter with the release of November ad page figures from Media Industry Newsletter … Read the whole story
Hasbro: Ad Spend Falls, But Discovery Alliance Debuts In 2010
by David Goetzl
After curtailing ad spending during the holiday season last year, toymaker Hasbro has continued to make cuts so far this year. Revenues, however, have … Read the whole story
Look To The Skies: ABC Welcomes 'V'
by Wayne Friedman
Keeping its viewers focused on aliens -- and at the skies -- ABC will create a skywriting campaign for its "V" miniseries, a new … Read the whole story