Wednesday, October 21, 2009
  • Arbitron 3Q Drop: The Sound of Defections

    The loss of customers for Arbitron's radio ratings took a bite out of the research firm's third-quarter revenues. Arbitron's total revenues fell 4.3%. The … Read the whole story

  • Media X: Season of the Bitch

    Attention, Magna, ZenithOptimedia, GroupM and the rest of the media-industry precogs: enough with the estimated ad spend downgrades, OK? You're not helping. Read the whole story

  • CBS Attracts New Super Bowl Advertisers

    CBS has added a small and new national TV advertiser to its high-profile stable of big Super Bowl marketers: vacation-rental service HomeAway. Read the whole story

  • eXelate Targets Media Vet Mandel For Board

    Media agency veteran Jon Mandel has joined the advisory board of online data targeting company eXelate. He calls digital targeting data the "new DNA" … Read the whole story

  • Triton Signs Up Jelli for Audience-Controlled Radio

    Triton Media is expanding its digital radio offerings through a new deal with Jelli, a company that operates radio programs which allow audiences to … Read the whole story

  • Baseball Slams Fall Ratings Race

    Heavy Major League Baseball playoff action is starting to make a mess of the fall ratings race. But when the dust cleared on Monday, … Read the whole story

  • Cablevision Launches iTV Ad Platform

    Cablevision has signed four advertisers for its interactive advertising platform that is live across its footprint of 3 million homes in the New York … Read the whole story

  • Sykes Fights DVRs In New Fox Promo

    If you can't beat 'em, joke with 'em. Fox is running a promo for the new "Wanda Sykes" show that pokes fun at reflexive … Read the whole story