Friday, October 30, 2009
  • WPP: 'Armageddon' Averted, Ad Economy Grows 'Less Worse'

    Joining the major advertising holding companies in reporting especially weak third-quarter results, WPP Group nonetheless said overall conditions in the advertising economy have grown … Read the whole story

  • P&G To Boost Market Spend, Product Innovation In 2010

    Procter & Gamble indicated Thursday that it will boost marketing spending over the next year as it introduces a run of new and refashioned … Read the whole story

  • Paid Internet TV Would Cut Nearly 8 Million Viewers

    "TV Everywhere" efforts won't be TV for everyone -- as 7.7 million viewers could be out of the loop. That's if there is a … Read the whole story

  • Oscars Tap Media Storm

    The Academy of Motion Pictures Arts & Sciences has a new media agency for its big Oscar Awards event: New York-based Media Storm. A … Read the whole story

  • Simon To Head ANA Family Alliance

    The group formerly known as the Family Friendly Programming Forum, now the Association of National Advertisers, seeks to encourage content with more of a … Read the whole story

  • Former Mindshare Exec Benoit Joins TargetCast

    Independent media agency TargetCast tcm has named media strategy expert Al Benoit vice president, account director. The former Mindshare director will oversee communications planning … Read the whole story

  • Been Town: 'WSJ' Closes Boston Bureau

    While The Wall Street Journal has fared better than other big newspapers over the last few years, it's not immune to the recession. It … Read the whole story

  • Mag Bag: 'TV Guide' Celebrates SpongeBob

    Kid's stuff is taking over two big magazines -- Disney FamilyFun and TV Guide -- with separate high-profile ad placements for toy-maker Hasbro and … Read the whole story