MediaDailyNews
Friday, October 30, 2009
  • WPP: 'Armageddon' Averted, Ad Economy Grows 'Less Worse'

    Joining the major advertising holding companies in reporting especially weak third-quarter results, WPP Group nonetheless said overall conditions in the advertising economy have grown ... Read the whole story

  • P&G To Boost Market Spend, Product Innovation In 2010

    Procter & Gamble indicated Thursday that it will boost marketing spending over the next year as it introduces a run of new and refashioned ... Read the whole story

  • Paid Internet TV Would Cut Nearly 8 Million Viewers

    "TV Everywhere" efforts won't be TV for everyone -- as 7.7 million viewers could be out of the loop. That's if there is a ... Read the whole story

  • Oscars Tap Media Storm

    The Academy of Motion Pictures Arts & Sciences has a new media agency for its big Oscar Awards event: New York-based Media Storm. A ... Read the whole story

  • Simon To Head ANA Family Alliance

    The group formerly known as the Family Friendly Programming Forum, now the Association of National Advertisers, seeks to encourage content with more of a ... Read the whole story

  • Former Mindshare Exec Benoit Joins TargetCast

    Independent media agency TargetCast tcm has named media strategy expert Al Benoit vice president, account director. The former Mindshare director will oversee communications planning ... Read the whole story

  • Been Town: 'WSJ' Closes Boston Bureau

    While The Wall Street Journal has fared better than other big newspapers over the last few years, it's not immune to the recession. It ... Read the whole story

  • Mag Bag: 'TV Guide' Celebrates SpongeBob

    Kid's stuff is taking over two big magazines -- Disney FamilyFun and TV Guide -- with separate high-profile ad placements for toy-maker Hasbro and ... Read the whole story