Tuesday, November 24, 2009
  • Where Will 'Oprah' Syndie Dollars Go Now?

    "The Oprah Winfrey Show" is a big deal for syndication -- especially for national advertisers -- pulling in nearly $160 million per year. Where … Read the whole story

  • Google Records Deal With TiVo, Will Use DVR Data To Enhance TV Ad Buys

    In its ongoing quest to entice advertisers and agencies to buy TV advertising time via its online, auction-based Google TV Ads platform, Google has … Read the whole story

  • Malone: NBC/Comcast Merger Would Juice Broadcast Ops

    National TV advertising from the proposed Comcast/ NBC Universal deal could give a big kick in the pants to the NBC broadcast operation, making … Read the whole story

  • Ads Up: GroupM Buys MRI AdMeasure

    After a slow start following its launch in June, Mediamark Research & Intelligence's new AdMeasure service is getting more traction with media agencies, buoyed … Read the whole story

  • Shout Out: Oxygen Goes 'Bad' In Real Time

    To complement its popular TV show "Bad Girls Club," which kicks off season four in a week, Oxygen will launch a real-time online destination. … Read the whole story

  • Secure Reality: TLC Shoots 'Mall Cops'

    Inspired by a blockbuster film earlier this year, the TLC network has begun producing a reality series chronicling the security force at the country's … Read the whole story

  • ESPN Deportes Pitches Icon Off-Season

    ESPN's Spanish-language network has turned to a Hall of Fame pitcher to give its coverage of off-season baseball added sizzle. Juan Marichal lends his … Read the whole story

  • Nielsen Sample Quality Hits Five-Year High

    Nielsen said the number of people asked to join its national sample who are producing usable data reached a five-year high the week ending … Read the whole story