by Erik Sass
Although it's still premature to call it, the economy appeared to take tentative steps toward a long, slow recovery in the third quarter of … Read the whole story
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by Joe Mandese
In an effort to upgrade the role magazines have in Madison Avenue's media mix, publishers are making a play for the marketing mix. Specifically, … Read the whole story
by Karl Greenberg
A Forrester marketing forecast predicts that interactive marketing will approach $55 billion and represent 21% of all marketing spend in 2014. The firm also … Read the whole story
by Wayne Friedman
Live television is still tops with kids. But when it comes to activities after that, younger kids generally go to DVDs and DVRs, while … Read the whole story
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by David Goetzl
New research shows potentially mixed results for Spanish-language media. Nearly one-fifth of all young people ages 16 to 25 in the U.S. are Hispanic, … Read the whole story
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by David Goetzl
Valpak, the direct marketing business that sends coupons to millions of homes, will remain part of Cox Enterprises after the company has taken it … Read the whole story
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by David Goetzl
A mass amount of viewers of AMC's "Mad Men" watched it in time-shifted mode. But Nielsen said Syfy's "Battlestar Galactica" received a 59% bump … Read the whole story
by Wayne Friedman
With ABC in repeats on the second Thursday in December, it was clear sailing for CBS -- especially with "Survivor: Samoa" near its season-ender. Read the whole story