Time Warner Cable says its RollOverOrGetTough consumer marketing campaign has now resulted in 95% of respondents telling it not to cave in to demands … Read the whole story

A new survey reveals that well over half of "American Idol" viewers won't watch the show if judge Simon Cowell leaves. The survey of … Read the whole story

The big TV station company Sinclair Broadcast Group has signed up with Rentrak's Corp.'s StationView Essentials local TV measuring service -- its second station … Read the whole story

Good news is all relative nowadays, as demonstrated by the price rally enjoyed by newspaper stocks Wednesday after Wells Fargo issued a somewhat less-negative … Read the whole story

Even when they succeed, innovative digital marketing strategies still face a number of old-fashioned obstacles. A good example is the recent disclosure that the … Read the whole story