Tuesday, January 26, 2010
  • Forrester: Television Ads To Grow 4%

    Forrester Research says the TV advertising business will gain slightly in 2010 -- moving in line with slight improvements in the economy. The forecast … Read the whole story

  • CIMM Enlarges Member Base, Creates Set-Top Analysis

    The Coalition for Innovative Media Measurement added a couple of advertisers and station groups to its roster of members. It also established a common … Read the whole story

  • 'Newsday' Web Traffic Drops Significantly saw another major drop -- 47% -- in both unique visitors and page views in December as the site continued to charge people … Read the whole story

  • TNS, KMR Change Name To Kantar Media

    TNS Media and KMR Group are changing their name to Kantar Media, their parent company. Acquired by WPP Group's Kantar Media in 2009, the … Read the whole story

  • Hispanic MediaWorks, Telenueva Trade Content For Ad Sales

    Hispanic MediaWorks has struck a deal with Telenueva TV, a Spanish-language media company, to provide Telenueva with ad sales representation in exchange for access … Read the whole story

  • Brand Comfort: Online Ads Asked To Adopt Off-line Metrics

    Young-Bean Song, senior director at Microsoft Advertising Institute, says the online industry needs to adopt traditional performance metrics to make brands that traditionally advertise … Read the whole story

  • Hoax: Newspapers Played Over Fake Obama Letter

    Dozens of newspapers around the country have fallen for a fairly simple hoax apparently orchestrated by a person or organization supporting President Barack Obama. … Read the whole story