January 25, 2023
Tuesday, January 26, 2010
Forrester Research says the TV advertising business will gain slightly in 2010 -- moving in line with slight improvements in the economy. The forecast … Read the whole story
The Coalition for Innovative Media Measurement added a couple of advertisers and station groups to its roster of members. It also established a common … Read the whole story
Newsday.com saw another major drop -- 47% -- in both unique visitors and page views in December as the site continued to charge people … Read the whole story
TNS Media and KMR Group are changing their name to Kantar Media, their parent company. Acquired by WPP Group's Kantar Media in 2009, the … Read the whole story
Hispanic MediaWorks has struck a deal with Telenueva TV, a Spanish-language media company, to provide Telenueva with ad sales representation in exchange for access … Read the whole story
Young-Bean Song, senior director at Microsoft Advertising Institute, says the online industry needs to adopt traditional performance metrics to make brands that traditionally advertise … Read the whole story
Dozens of newspapers around the country have fallen for a fairly simple hoax apparently orchestrated by a person or organization supporting President Barack Obama. … Read the whole story
