Like other TV groups, E.W. Scripps' television station group is seeing sudden big increases from its all-important auto advertising clients. But Scripps' overall fourth-quarter … Read the whole story
This year, nearly one in five -- 18% -- of consumers planning to follow live events at the Winter Olympics do so online. 25% … Read the whole story
NBC's media research for the Vancouver Olympics has reaped big rewards, says its chief research executive. across traditional viewership, multiplatform usage and improved metrics … Read the whole story
With client relationships like this, who needs enemies? The legal, regulatory and publicity battle between Arbitron and some of the clients for its Portable … Read the whole story
Though NBC's Vancouver Olympics continues to easily beat the competition in viewership, on Monday it had a bit of a mid-event lull. Read the whole story
