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by Erik Sass
This morning saw the unveiling of the biggest partnership between a media brand and a digital out-of-home network so far in 2010, with a … Read the whole story
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by David Goetzl
Even as the auto industry struggled, General Motors remained among Interpublic's largest clients in 2009. But it spent $100 million less with the holding … Read the whole story
by David Goetzl
Count Fox as another network looking for affiliates to pay it to carry shows such as "American Idol" and "24." With station groups receiving … Read the whole story
by Wayne Friedman
The movie industry still isn't taking much advantage of its biggest TV event: "The Academy Awards" on ABC. Only two movies will be advertised … Read the whole story
by Erik Sass
For the first time since its merger in mid-2008, Sirius XM Radio reported positive annual revenue and income figures, suggesting the satcaster may at … Read the whole story
by Fern Siegel
Showtime Networks and Verizon have teamed to give sports fans a more engaged TV experience. Together, they have launched the first nationwide, HD interactive … Read the whole story
by Erik Sass
TargetSpot, a leading Internet radio advertising network, is expanding into audio ad sales for digital audio content delivered to mobile devices, giving advertising clients … Read the whole story
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by Joe Mandese
Long-time ad industry journalist, executive and consultant Andrew Jaffe died Friday. He was 71. Jaffe, who is best known as editorial director of Adweek … Read the whole story
by David Goetzl
A Sony Pictures Web site has signed as the first advertiser for a service where leagues send text messages to alert people about rainouts, … Read the whole story
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by Wayne Friedman
NBC's "XXI Winter Olympics" is claiming another win against network programming champion "American Idol," but not in the 18-49 demo. Game numbers are down … Read the whole story