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by Joe Mandese
Nearly three years after introducing its average commercial minute ratings system as the currency for that national TV advertising marketplace, Nielsen Co. says it … Read the whole story
by Wayne Friedman
Two mid-sized TV station groups, Lin TV and Fisher Communications, witnessed drops in revenue in their respective fourth-quarter financial periods -- with Lin TV … Read the whole story
COMMENTARY
by Steph Sebbag
In a world saturated with advertising and marketing messages, it is critical for marketers to unleash tightly executed conceptual creative across media platforms. Using … Read the whole story
by Wayne Friedman
Dominant kids' TV network group Nickelodeon is witnessing major pricing gains in the first quarter. The uptick comes as it presents a new programming … Read the whole story
by David Goetzl
New York Times CEO Arthur Sulzberger is keen to keep working with Google and insistent that the company will remain intact and not split … Read the whole story
by Wayne Friedman
Conan O'Brien's "The Legally Prohibited From Being Funny on Television Tour" will appear in 32 cities, starting April 12. American Express will be the … Read the whole story
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by Erik Sass
The battle between incumbent radio ratings firm Arbitron and newcomer Nielsen brought another win for the latter this week, with Nielsen's announcement that it … Read the whole story
by Erik Sass
Martha Stewart Living Omnimedia is rebranding one of its print magazines to bring it into alignment with non-print properties. Effective with its June issue, … Read the whole story
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by Aaron Baar
HBO is promoting its mini-series "The Pacific," a 10-episode mini-series companion piece to "Band of Brothers," via interactive kiosks placed in 16 World War … Read the whole story