MediaDailyNews
Friday, March 26, 2010
  • Nielsen: Cable Dips 2%, Broadcast Gains 2%
    by Wayne Friedman

    Hit by NBC's Vancouver Winter Olympics, ad-supported cable ratings took a rare dip in the first quarter among the key 18-49 viewer group. However, … Read the whole story

  • COMMENTARY
    In High-Stakes Ad Game, Agencies Losing Cards
    by John Bauschard

    Ad agencies are risking obsolescence. Many are operating with systems more linked to the Seventies than today. Key agency data just isn't yielding total … Read the whole story

  • Red Ink: Newspapers Fell 23.7% in 4Q
    by Erik Sass

    Newspaper ad revenues continued to decline steeply in the fourth quarter of 2009, according to the Newspaper Association of America. The NAA has total … Read the whole story

  • Chrysler Ram Drives NASCAR Microsite
    by David Goetzl

    Looking to cement a differentiation for its Ram Truck brand, Chrysler is turning to special online coverage of a NASCAR race this weekend. The … Read the whole story

  • Belo CEO: Networks Likely to Get Retrans Cut
    by David Goetzl

    As networks upend the model and seek compensation from affiliates, Belo Co.'s CEO indicated Thursday that she has accepted the new reality, but urged … Read the whole story

  • Reel It In: MPAA Upset By Proposed Movie Futures Market
    by Wayne Friedman

    Wagering on the future of movies? Don't bet on it, says Hollywood's main lobbying group. The Motion Picture Association of America is unhappy that … Read the whole story

  • Mag Bag: 'WaPo' To Launch 'Capital Business'
    by Erik Sass

    The nation's capital is getting its own weekly business magazine courtesy of The Washington Post, which recently announced the upcoming launch of a magazine … Read the whole story