The upfront is back. That may sound like an oxymoron, but it appears to be the case that, after languishing last year, the upfront … Read the whole story
General Electric's NBC Universal witnessed some mixed results in its first quarter: rising revenue but lower profits. Much of this up-and-down came from the … Read the whole story
Boosted by strong Olympic advertising sales, Gannett Co.'s television operations took in nearly 17% more revenue, resulting in a 55.2% gain in operating income. … Read the whole story
Fox stations appreciate Conan O'Brien's many talents, but when they crunched the numbers on potential ad dollars, he wouldn't help them come out ahead. … Read the whole story
After years of showing great promise but disappointing growth, mobile marketing is poised for explosive growth over the next four years. A new report … Read the whole story
NDS Group, a developer of addressable and interactive ad technologies, has made a sizable investment in BlackArrow. The two companies have established a strategic … Read the whole story