MediaDailyNews
Monday, April 19, 2010
  • The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets
    by Joe Mandese

    The upfront is back. That may sound like an oxymoron, but it appears to be the case that, after languishing last year, the upfront … Read the whole story

  • NBC: Revs Up, Profits Down, Cable Nets Money Spinners
    by Wayne Friedman

    General Electric's NBC Universal witnessed some mixed results in its first quarter: rising revenue but lower profits. Much of this up-and-down came from the … Read the whole story

  • Gannett: TV Ad Sales Trend Up, Newspapers Still Suffer
    by Wayne Friedman

    Boosted by strong Olympic advertising sales, Gannett Co.'s television operations took in nearly 17% more revenue, resulting in a 55.2% gain in operating income. … Read the whole story

  • Analysis: Fox Affils Happy Without Conan
    by David Goetzl

    Fox stations appreciate Conan O'Brien's many talents, but when they crunched the numbers on potential ad dollars, he wouldn't help them come out ahead. … Read the whole story

  • Borrell Forecasts Big Mobile Growth
    by Erik Sass

    After years of showing great promise but disappointing growth, mobile marketing is poised for explosive growth over the next four years. A new report … Read the whole story

  • NDS Invests In BlackArrow
    by David Goetzl

    NDS Group, a developer of addressable and interactive ad technologies, has made a sizable investment in BlackArrow. The two companies have established a strategic … Read the whole story