It may be the lingering effects of the global economic recession, and the fact that so many marketers have vast unsold inventories that they … Read the whole story
New online advertising research has again shown what other studies have suggested: That online commercials get better recall than television messaging. Read the whole story
Station groups have been touting a possible flood of political dollars this year from corporations after the Supreme Court ruled they can spend as … Read the whole story
Turner and CBS will share the NCAA basketball tournament under a new rights deal that has TBS airing the Final Four in alternate years … Read the whole story
The long-running dispute between Arbitron and the minority broadcasters represented by the PPM Coalition has finally been settled after several years of acrimonious dispute. … Read the whole story
A majority (62%) of Mexicans over the age of five who live in the U.S. speak English "proficiently," while having a median age of … Read the whole story
Thursday brought more (relatively) good news for the newspaper business, with reports of smaller percentage revenue declines at the New York Times Co. and … Read the whole story
Food and entertainment magazines are looking to cash in with Foursquare, the hip new location-based social network, as evidenced by two new partnerships unveiled … Read the whole story