January 25, 2023
Monday, April 26, 2010
The promise of measuring, planning and buying television based on actual tuning data generated by digital TV set-top devices has beguiled the ad industry … Read the whole story
Television viewer erosion is the result of a fractionalized viewership -- which is due, in large part, to cable viewing and Internet usages. But … Read the whole story
After years of operating under as a quasi private company controlled by a group of private equity firms, Nielsen Co. is preparing to once … Read the whole story
Newspaper Web sites drew a record-breaking average 74.4 million unique visitors per month in the first quarter of 2010, according to new figures from … Read the whole story
Acknowledging the growing number of readers that interact with newspaper content via mobile devices, the Audit Bureau of Circulations says its interactive unit, ABCi, … Read the whole story
A leading press release distributor has begun sponsoring a car in the Grand-Am race series. PR Newswire has placed its logo on a Ford … Read the whole story
With its first live prime-time showing of the NFL draft, ESPN grabbed a big 7.7 million viewers during 8 p.m to 11 p.m., easily … Read the whole story
