MediaDailyNews
Tuesday, April 27, 2010
  • Havas Launches Barter Media Unit, Part Of Madison Avenue Trend

    Havas Media North America, the parent of MPG and Havas Digital, has established an in-house unit to handle "corporate trading" and barter media deals. Read the whole story

  • Hear Al Gore Speak Later Today

    MediaPost will be streaming live coverage of Media magazine's annual Outfront Conference throughout the day, including the closing keynote by Current Media Chairman and … Read the whole story

  • Zucker Helms MediaVest Innovation

    On the eve of the upfront, veteran media buyer Pam Zucker has taken on an increased role at MediaVest: president, marketplace ignition and innovation. Read the whole story

  • 'Variety,' 'Newsday': Pay Walls Mean Fewer Page Views

    As Hollywood trade publication Variety has joined the select few publications with an online pay wall, it has seen page views drop more than … Read the whole story

  • MediaLink Kicks Off Executive Search Practice

    MediaLink, the multipurpose consulting firm that stretches from branded entertainment to capitalizing on new media, is launching an executive search practice. Christopher Nutile, a … Read the whole story

  • ABC: Newspapers Slammed With More Circ Declines

    The average weekday circulation of 604 American newspapers declined yet again over the last year, dropping 8.7% from March 2009-March 2010, according to the … Read the whole story

  • DirecTV, Dish Jointly Pitch TV Marketers, Agencies

    Under an advertising effort called the Advanced Satellite Advertising Platform, DirecTV and Dish Network are ramping up their interactive deals by jointly pitching big … Read the whole story