Havas Media North America, the parent of MPG and Havas Digital, has established an in-house unit to handle "corporate trading" and barter media deals. Read the whole story
MediaPost will be streaming live coverage of Media magazine's annual Outfront Conference throughout the day, including the closing keynote by Current Media Chairman and … Read the whole story
On the eve of the upfront, veteran media buyer Pam Zucker has taken on an increased role at MediaVest: president, marketplace ignition and innovation. Read the whole story
As Hollywood trade publication Variety has joined the select few publications with an online pay wall, it has seen page views drop more than … Read the whole story
MediaLink, the multipurpose consulting firm that stretches from branded entertainment to capitalizing on new media, is launching an executive search practice. Christopher Nutile, a … Read the whole story
The average weekday circulation of 604 American newspapers declined yet again over the last year, dropping 8.7% from March 2009-March 2010, according to the … Read the whole story
Under an advertising effort called the Advanced Satellite Advertising Platform, DirecTV and Dish Network are ramping up their interactive deals by jointly pitching big … Read the whole story