Media buyers and television sales executives Tuesday sounded an upbeat note about the upfront TV advertising marketplace. Both pricing and total upfront ad spending … Read the whole story

Nancy Dubuc, the president and general manager of cable TV's History brands, is set to assume the same positions at Lifetime Networks, while continuing … Read the whole story

NBC Universal's integrated sales marketing's division is kicking off a new project, CMO In Residence Program, to utilize the expertise of former top marketing … Read the whole story

Verizon announced an array of expansions and new capabilities in its digital FiOS TV service Tuesday, which should make it easier for subscribers to … Read the whole story

TBS' truTV is adding eight original shows to its lineup. Claiming solid growth in its key 18-49 target demo, the net earned its most-watched … Read the whole story