WPP released stronger than expected first quarter earnings and said the global ad recovery is looking far more sustainable, led by a pronounced improvement … Read the whole story
Nielsen plans a test to determine whether set-top-boxes can help upgrade ratings in local markets. No timetable is set, but the trial will take … Read the whole story
The latest estimates are that TV stations' sudden advertising growth will rise to an average 7.5% in 2010 to $17 billion over 2009. Both … Read the whole story
Credit Suisse pegs upfront rises at 21%, yielding a slightly higher haul of about $8.37 billion. But simply selling more time to drive volume … Read the whole story
Television advertising is definitely back at Viacom. On Thursday, Viacom said advertising revenue grew 3% in the first quarter across all its cable channels … Read the whole story
The Philadelphia Inquirer and Philadelphia Daily News were both acquired by their creditors for $139 million Thursday, apparently concluding a drawn-out and contentious bankruptcy … Read the whole story
TV stations aren't the only ones seeing big rises in local advertising revenues. The fortunes of local cable, and the biggest cable system operator … Read the whole story
While other consumer magazine categories seem to be adrift, newspaper-distributed magazines are thriving. Nashville's Athlon Sports Communications says it plans to launch a new … Read the whole story
Havas just announced that Shaun Holliday has resigned as CEO of Havas Media North America CEO. Read the whole story