January 25, 2023
Monday, June 28, 2010
AMC, known for the "Mad Men" series about 1960s Madison Avenue, is pitching advertisers on upfront buys that involve a cutting-edge platform. The network … Read the whole story
Building on a vast improvement in ratings of a year ago, Versus hopes to gain more success for its Tour de France coverage. It's … Read the whole story
Peter Walker is tapped to lead Univision Local Media, a new division, while Bob Greenblatt, the brains behind Showtime's programming hits, such as "Dexter" … Read the whole story
As Procter & Gamble looks for more insight into how a shopper makes a decision, Interpublic said its Mediabrands unit would launch a separate … Read the whole story
The Wall Street Journal unveiled a new weekly online series featuring interviews with important figures. Called "The Big Interview," it consists of one interview … Read the whole story
Finally, one network -- ABC -- had something to cheer about with a rookie summer show: "Rookie Blue." The show earned a Nielsen preliminary … Read the whole story
WPP Sunday announced that it is merging its MediaCom and Media Insight networks in the Middle East and Northern Africa under the MediaCom brand. … Read the whole story
