MediaDailyNews
Monday, July 12, 2010
  • 'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends

    As the category's name might imply, health club networks are getting fitter. The audience impressions for ads running on digital screens in networks such ... Read the whole story

  • Mobile Display Ads To Hit $1.2 Billion By 2015

    Mobile display advertising is poised to increase fourfold over the next five years, according to a new forecast from ABI Research. The ABI study ... Read the whole story

  • Wealth TV Founder Joins Opposition To Comcast/NBC

    One cable executive believes more independent networks aren't lobbying against the Comcast-NBC Universal deal for fear of revenge. WealthTV president Charles Herring is taking ... Read the whole story

  • Versus' Tour de France Ratings Cycle Up

    Ratings for the three-week Tour de France race are up 16% for Versus' early morning three-hour broadcast, which is averaging 484,000 viewers so far ... Read the whole story

  • LeBron James' Heat Shoots 7.3 Rating

    ESPN said LeBron James' "Decision" -- that he is leaving the Cleveland Cavaliers for the Miami Heat -- pulled a Nielsen preliminary 7.3 household ... Read the whole story

  • MTV Rebrands Tr3, Adds New Look

    As it seeks to increase appeal among bilingual/bicultural young Hispanics, MTV Tr3 -- now effectively just Tr3 -- is unveiling its new appearance this ... Read the whole story