MediaDailyNews
Thursday, July 15, 2010
  • Interpublic Ups U.S. Ad Expansion, Slightly Reduces Online

    Interpublic's Magna unit once again upgraded its outlook for U.S. ad spending, issuing a revised forecast on Wednesday that now predicts the U.S. ad ... Read the whole story

  • New ATA Lobbies To Prevent Cable Carriage Disputes

    A number of major TV cable and satellite distributors have put together a new Washington, D.C.-based lobbying group: American Television Alliance. Their mission is ... Read the whole story

  • EU Gives OK To Comcast/NBCU Merger

    The European Union has given its blessing to the Comcast-NBC Universal merger; issues slowing the process in the U.S. don't apply abroad. Since Comcast's ... Read the whole story

  • MRC Approves Nielsen LPMs

    Nielsen said the industry group that evaluates media-measurement techniques has granted accreditation to its local ratings process in all 25 markets that use local ... Read the whole story

  • Citadel Debuts 10 Radio Ad Networks

    Citadel Media has created 10 new radio advertising networks allowing advertisers to reach a number of different demographic target groups. The new ad networks ... Read the whole story

  • Stream On: NBC Still Tops With Web Users

    For the first half of the year, NBC.com averaged 8.32 million visitors, according to Internet measuring companies comScore Media Metrix and Omniture. Read the whole story

  • Sell Me: College Students' Spending Power Soars

    The college cohort (the vast majority between 18 and 34) wield formidable spending power, projected to increase 13% to $306 billion this year. Within ... Read the whole story