January 25, 2023
Wednesday, July 28, 2010
Important revelations related to Nielsen's plan to begin reporting ratings for TV viewing via the Internet came to light during a client briefing Tuesday … Read the whole story
Google TV Ads is pitching Don Draper as a sterling opportunity for advertisers using its online-auction system to meet up with upscale viewers. "Mad … Read the whole story
The independent examiner appointed to review the 2007 Tribune Co. buyout and ensuing Chapter 11 bankruptcy says the original $8.2 billion deal engineered by … Read the whole story
The Audit Bureau of Circulations has approved a wide-ranging series of revisions to rules governing how newspaper publishers measure and report circulation to the … Read the whole story
David Woolfson, a long-time TV industry research consultant, and a former Nielsen executive, has joined the Cabletelevision Advertising Bureau as senior vice president-research & … Read the whole story
After six years running ABC's prime-time programming, Steve McPherson, president of ABC Entertainment, has resigned. He had been responsible for big-rated shows -- "Desperate … Read the whole story
When it comes to pure awareness, not all global marketers witnessed improvement from their World Cup sponsorships. Companies like Visa, McDonald's and Hyundai posted … Read the whole story
Former Advertising Research Foundation analyst Craig Gugel has joined year-old marketing analytics firm LogicLab in a top management role. Read the whole story
