Streaming video advertising will see continued big growth -- increasing more than 60% to $5.6 billion next year. Online advertising will continue to outpace … Read the whole story
With the trend of Internet-enabled TVs on the rise, TiVo now says it has become the first TV measurement company to calculate and analyze … Read the whole story
There may be debate about the level of cord-cutting -- pundits are all over the map -- regarding how often Hulu users hook up … Read the whole story
The out-of-home advertising industry saw total revenues increase 3.6% to $1.88 billion in the second quarter of 2010, according to the Outdoor Advertising Association … Read the whole story
WPP Group's MediaCom said it had a new head of its massive DirecTV account, who will also oversee direct response advertising at the agency. … Read the whole story
Clear Channel Airports, which specializes in place-based advertising targeting air travelers, has partnered with Geodelic, which incorporates location service technology, for FLYsmart, a free … Read the whole story