Friday, September 10, 2010
  • TV Futures: Mysteries Trump Vampires, New Dramas Most Wanted

    A new season full of mystery is just how viewers like it. A new TiVo poll suggests that the most anticipated new series are … Read the whole story

  • BlackArrow, NDS Push Tech To Bundle Ads, Increase Local Sales

    BlackArrow and NDS Group, which provide advanced advertising technology, have co-developed a system allowing for DVR ad-substitution. It ultimately means stations or even networks … Read the whole story

  • Discovery's Hub Gains 50 Advertisers, Pitches To Overlooked Demo

    Unlike the OWN network, Discovery's other unfolding joint venture won't receive any late-game cash infusion. Kids network The Hub is sufficiently funded as it … Read the whole story

  • Starch's Galin Weighs In Effective Magazine Advertising

    The ways in which different types of ad positioning affect magazine readership is an ongoing discussion in the industry. Starch Advertising Research's Dr. Mickey … Read the whole story

  • Mag Bag: 'People StyleWatch,' 'Cosmo' Raise Rate Base

    The last few months have brought signs of a tentative recovery in the consumer magazine industry -- albeit an uneven one, in terms of … Read the whole story