Friday, September 17, 2010
  • Nielsen, ABC's 'Generation' In Sync With iPad

    ABC and Nielsen have linked on an initiative to make the iPad part of the "live" TV viewing experience. While tuning into the new … Read the whole story

  • Movement Marketing: Eat, Pray, Love

    Today, a campaign that is not able to open a dialogue with the consumer and engage him long-term, is nothing but a piece of … Read the whole story

  • Apple Preps Newspaper Subscription Plan

    Although publishers have looked to Apple's iPad as a potential savior, Apple hasn't unveiled a standard system for allowing digital newspaper subscriptions to be … Read the whole story

  • TVB Makeover: Org Gets New Logo, Tagline

    The Television Bureau of Advertising is getting a facelift -- a new logo and expanding media-themed tagline. The rebranding notes the trade organization's expanded … Read the whole story

  • 'Survivor' Survives Another Season, Premiere Up 8%

    The new season had a warm up of sorts on Wednesday with one returning show and one new drama taking the stage: CBS' "Survivor: … Read the whole story

  • Mag Bag: 'Bloomberg Markets' Gets Makeover

    Bloomberg Markets, which reaches all subscribers to Bloomberg's exclusive business information service, is getting a new look. It's already setting records for ad pages … Read the whole story

  • DirecTV's Doyle Calls 3D 'Niche' Prospect

    As debate stirs about the ultimate popularity of 3D TV, DirecTV CFO Patrick Doyle said he believes it will remain a "niche product" and … Read the whole story