January 25, 2023
Monday, September 20, 2010
Mobile apps advertising will rocket to more than $8 billion in five years. Why? Because three in five computer devices will be able to … Read the whole story
Strong advertising results continue at CBS -- especially at its TV stations -- but market dynamics have changed some of the process. Although auto … Read the whole story
TRA, the research company that seeks to offer insight into how specific ad viewing leads to purchasing, will expand its measurement initiatives beyond the … Read the whole story
The latest CEO to leave the c-suite is from Choice Hotels. Executive Steve Joyce kicks off the new season of CBS' "Undercover Boss" and … Read the whole story
Nielsen appears to be on the brink of settling another case charging it with monopolistic practices. Sunbeam Television and Nielsen informed a federal district … Read the whole story
Ipsos Mendelsohn's June survey of 13,800 heads of households with incomes of at least $100,000 found that well-heeled readers are reading less as they … Read the whole story
With the summer cable programming season officially completed, MTV's "Jersey Shore" has taken top honors in the prized 18-49 demographic for all TV viewing, … Read the whole story
The network "hits" just keep coming, with some return series getting slammed by lower TV ratings. "The Apprentice" found a new low -- a … Read the whole story
