Monday, September 20, 2010
  • Mobile App Ads To Soar To $8B By 2015

    Mobile apps advertising will rocket to more than $8 billion in five years. Why? Because three in five computer devices will be able to … Read the whole story

  • CBS: Strong, But Changing Ad Climate, Powerful Retrans Fees

    Strong advertising results continue at CBS -- especially at its TV stations -- but market dynamics have changed some of the process. Although auto … Read the whole story

  • TRA Enlarges Research, Linking Viewership To Purchasing

    TRA, the research company that seeks to offer insight into how specific ad viewing leads to purchasing, will expand its measurement initiatives beyond the … Read the whole story

  • CBS Picks New Boss For 'Undercover' Work

    The latest CEO to leave the c-suite is from Choice Hotels. Executive Steve Joyce kicks off the new season of CBS' "Undercover Boss" and … Read the whole story

  • Nielsen, Sunbeam Close To Settlement

    Nielsen appears to be on the brink of settling another case charging it with monopolistic practices. Sunbeam Television and Nielsen informed a federal district … Read the whole story

  • Affluents Reading Fewer Magazines: Ipsos Mendelsohn

    Ipsos Mendelsohn's June survey of 13,800 heads of households with incomes of at least $100,000 found that well-heeled readers are reading less as they … Read the whole story

  • Cable Hits 'Shore,' 'Burn' Through Ratings

    With the summer cable programming season officially completed, MTV's "Jersey Shore" has taken top honors in the prized 18-49 demographic for all TV viewing, … Read the whole story

  • 'Vampire' Bites, 'Apprentice' Fired

    The network "hits" just keep coming, with some return series getting slammed by lower TV ratings. "The Apprentice" found a new low -- a … Read the whole story