In a move that has potentially significant implications for how telecasters, advertisers, and even consumers think about the nature of television viewing, Nielsen Co. … Read the whole story
Midterm elections look to lift political advertising for television stations by 25% over four years ago. Media researcher SNL Kagan says total political ad … Read the whole story
Headlines about ad sales when media companies announce results for July-September will differ from the dour ones about economic health. CBS CEO Leslie Moonves … Read the whole story
The recession may officially have ended, but the newspaper business (like many industries) doesn't appear to be enjoying anything resembling a recovery in the … Read the whole story
Confirming the worst-kept recent secret in the entertainment world, singers Jennifer Lopez and rock musician/singer Steven Tyler will join TV's No 1-rated show "American … Read the whole story
Representatives from several advertising industry groups and student newspaper publishers are asking the Supreme Court to overturn Virginia's state law banning alcohol ads in … Read the whole story
Rep firm Petry Media has tapped former Viacom executive Vanessa Hambidge in a top marketing role. As vice president, she will look to persuade … Read the whole story
Fox rebounded on Tuesday, the second night of the new TV season, with a big "Glee" premiere -- this after delivering a nearly DOA … Read the whole story