The U.S. and global ad economies are recovering faster than expected, leading two of Madison Avenue's biggest agency holding companies to significantly upgrade their … Read the whole story
NBC Universal posted decent returns for 3Q, per outgoing president Jeff Zucker, who reports profits up 32% and soaring results from local TV stations … Read the whole story
Gannett's total revenues were even at $1.31 billion, thanks to the company's broadcast business, in which total revenues jumped 22.3% in 3Q. Newspaper revenues, … Read the whole story
Bid4Spots, which operates online reverse auctions for remaindered radio and cable advertising inventory, is overhauling its platform as it prepares to expand to new … Read the whole story
Fox News Channel has signed on two major advertising deals for its big midterm election night coverage: carmaker Infiniti USA and Norfolk Southern Railroad. … Read the whole story
New York-area politicians, From Linda McMahon to Andrew Cuomo are capitalizing on spot buys for sports and prime-time. And they are paying significantly less … Read the whole story
NBC's live "30 Rock" saw a surge in ratings -- up 43% from the previous week -- but it failed to win the time … Read the whole story