TV content owners may be moving quickly on HD programming; TV advertisers for HD commercials are another story. A new study says advertisers using … Read the whole story
Distribution has become a great differentiator in modern marketing. As the technology for personalized marketing and advertising morphs into Web-based services residing in the … Read the whole story
Demand for all media, but especially big, national media outlets like the major TV networks, will continue to expand through 2011, and will culminate … Read the whole story
Arbitron and Marketron are integrating two of their main products -- Arbitron's Tapscan Web, an online sales proposal and analysis system, and Marketron's Exchange, … Read the whole story
With two new judges and maybe some viewer fatigue in its 10th season, "American Idol" posted sharp drops for its season premiere Wednesday. The … Read the whole story
Last year, Clear Channel piloted programs featuring interactive digital displays in bus shelters in San Francisco and Washington, D.C. as well as bathroom mirrors … Read the whole story
Another new digital video venture has launched -- this one more as a program guide looking to aggregate information and links of TV reruns. … Read the whole story
Searching for the most effective way of advertising with the iPad, Bonnier Corp. is joining forces with ad agency Crispin, Porter + Bogusky to … Read the whole story
Pizza Hut and its digital agency, Triad Digital Media, have partnered with iN Demand, distributor of movies on demand (MOD) and other video-on-demand entertainment … Read the whole story