Over the next year to two years, 82% of media industry executives say "organic growth" will be the big driver of their businesses. Companies … Read the whole story
I guess there are only a handful of memes available to Super Bowl advertisers, and one that seems to keep on resurfacing, including a … Read the whole story
With Comcast adding many TV sports properties to the NBC Universal mix in its soon-to-be-closed merger, NBC is starting up a new in-house ad/marketing … Read the whole story
A top syndication executive said first-run hits can give a station "more leverage" in retransmission consent negotiations, since the content is exclusive in a … Read the whole story
MSNBC might feel a little pinch from advertisers now that Keith Olbermann's "Countdown" -- one of the network's highest-rated programs -- has ended. The … Read the whole story
WPP Group CEO Martin Sorrell said Monday he believes it is imperative that a pay model for content should dominate, since media companies need … Read the whole story
MinnPost -- a pioneering digital newspaper covering Minnesota and regional Midwestern news -- broke even last year, running a small surplus on total expenditures … Read the whole story
The Apple iPad and iPhone may have captivated consumers and the tech trade press, but Apple's mobile iAd platform still doesn't rank particularly high … Read the whole story
Sunbeam Television, which owns the Fox station in Miami, has dropped two charges against Nielsen that alleged unfair trade practices and breach of contract. … Read the whole story